Americans already have short attention spans and with thousands of marketing messages and media bombarding them everyday, compelling content is a must!
With over 8 years of professional video and television work in my background, I can tell you first hand that the use of video media is exploding. Whether it be video billboards, Internet video, mobile video, long-form, short-form, :30 seconds, :15 seconds, 10 seconds or 5 seconds...CONTENT IS KING!
Creative, engaging content delivered to the appropriate audience at the appropriate time can be your most effective way to share your ideas. Here's an example of an entertaining environmental film "The Story of Stuff" by Annie Leonard.
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