For the first time I heard the term "grasstops" (or "grass tops") used in reference to advocacy efforts focused on the decision makers. This would essentially be the opposite approach of the popularized "grassroots" style of organizing the masses to blast policy makers in an effort to create change.
While I do not believe "grasstops" is a particularly new or popular term, it could be a great term to describe your planned advocacy strategy.
http://www.politico.com/news/stories/0607/4703.html
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